• all things positivity, self-love & self-care •

• uplifting, encouraging & empowering you daily •

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  • keep yourself uplifted

    inspiring, positive reminders to wear & surround yourself with - positive affirmations can change your mood, how you feel about yourself & your life!

  • empower others

    spread uplifting, empowering messages wherever you go with certain collections, or show your support for unity & speak up with others!

  • unique designs

    everything on my store is designed by me; original, hand-drawn & unique designs. when you support KIB; you support a one-woman-owned small biz.

  • ethical & sustainable

    great quality so it lasts, made in small batches, organic cotton wherever possible, produced ethically, comfy faves you'll wear all the time, for years!

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  • ★ ★ ★ ★ ★

    “I love everything KIB stands for! The products are such good quality & made with such love & craftsmanship. I have several tees, tops & sweaters as well as the kids book & patches. I feel empowered & every time I wear them, I hold my head that little bit higher."

  • ★ ★ ★ ★ ★

    "I'm fully obsessed with this jumper. It's my favourite item of clothing! The design is incredible & the material & sizing makes for the perfect comfy jumper. My favourite jumper ever."

  • ★ ★ ★ ★ ★

    "I purchased this because I thought the vibrant red would really stand out and help me to truly recognise my power; and it certainly does. I truly cannot explain but it is like magic putting on this shirt because you instantly feel powerful and confident!"

  • ★ ★ ★ ★ ★

    "I absolutely love this hoodie as it inspires me even when wearing it! It reminds me to keep true to myself and be fierce! Amazing quality and fit as usual!"

  • ★ ★ ★ ★ ★

    "Gorgeous vest top! And perfect service. All my questions were answered near enough immediately, so lovely and kind and delivery was quick! Beautiful business."

  • ★ ★ ★ ★ ★

    “I’ve had my eye on this for a while & really regret not buying it sooner! The quality is amazing - so warm, comfy & soft.”

    read more reviews 
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hey, I'm Zara! I’m the creator of all things Keep It Bright; the positive lifestyle brand I started from my tiny bedroom back in 2007 when I was just 15 (with nothing but a big dream), cos positive thinking changed my life!

since then, I've been on a mission to help you to live on the bright side, through my creations…