• all things positivity, self-love & self-care •

a reminder of who you want to be

get yours


• uplifting, encouraging & empowering you daily •

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hey, I'm Zara! I’m the creator of all things Keep It Bright; the positive lifestyle brand I started from my tiny bedroom back in 2007 when I was just 15 (with nothing but a big dream), cos positive thinking changed my life!

since then, I've been on a mission to help you to live on the bright side, through my creations…

  • keep yourself uplifted

    inspiring, positive reminders to wear & surround yourself with - positive affirmations can change your mood, how you feel about yourself & your life!

  • empower others

    spread uplifting, empowering messages wherever you go with certain collections, or show your support for unity & speak up with others!

  • unique designs

    everything on my store is designed by me; original, hand-drawn & unique designs. when you support KIB; you support a one-woman-owned small biz.

  • ethical & sustainable

    great quality so it lasts, made in small batches, organic cotton wherever possible, produced ethically, comfy faves you'll wear all the time, for years!

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