why organic? i've decided to switch all my newest t-shirts (and all the hoodies and sweatshirts that i can!) to fair-trade, organic cotton because this means that they are kinder to the environment (less energy consumption used to make them, lower carbon footprint, prevents water contamination), they are made in a harmless, healthy environment (better for the people who make them) and they are made without using any harmful chemicals (kinder to your skin!) - they are all-round a much better, eco-friendly choice! organic t-shirts do cost a little more to be made, so my prices for them are slightly higher than my t-shirts before, but i make no profit on this, i just want to make a better quality product, so you can wear your favourite Keep It Bright t-shirts with even more pride!