• all things positivity, self-love & self-care •

a reminder of who you want to be

get yours

LIMITED EDITION ITEM

• uplifting, encouraging & empowering you daily •

recent bestsellers

1 of 15

monthly mail club

get cheerful, uplifting goodies through your door every single month - from just £9.99!

join the club

hey, I'm Zara! I’m the creator of all things Keep It Bright; the positive lifestyle brand I started from my tiny bedroom back in 2007 when I was just 15 (with nothing but a big dream), cos positive thinking changed my life!

since then, I've been on a mission to help you to live on the bright side, through my creations…

read more...
  • keep yourself uplifted

    inspiring, positive reminders to wear & surround yourself with - positive affirmations can change your mood, how you feel about yourself & your life

  • empower others

    spread uplifting, empowering messages wherever you go with certain collections, or show your support for unity & speak up with others

  • unique designs

    everything on my store is designed by me; all original, hand-drawn & unique designs. when you support Keep It Bright you support a one-woman-owned small business

  • ethical & sustainable

    great quality so it lasts, made in small batches, organic cotton wherever possible, produced ethically, comfy faves you'll wear all the time, for years to come

1 of 4