• all things positivity, self-love & self-care •

last guaranteed Christmas order dates: UK - 13th December • Europe, USA & the rest of the world - 6th December

free gift offer!

all orders over £30 before midnight on Thursday 12th December will receive a £10 lucky dip goody bag with their order! no code necessary.

2025 calendars are here!

12 brand new, joyful designs to help you keep it bright all year long

get yours

uplifting, encouraging & empowering reminders

the ultimate brightness bundle

the most useful Keep It Bright mindset tools in one handy bundle

shop now

daily affirmations

shop now

bestsellers

1 van 9

monthly mail club

get cheerful, uplifting goodies through your door every single month - from just £9.99!

join the club

hey, I'm Zara Street, the creator & artist behind Keep It Bright; the positive lifestyle brand I started back in 2007 from my tiny bedroom with a big dream, cos positive thinking saved & changed my life - since then, I've been on a mission to help you to live on the bright side daily, through my creations & content!

why Keep It Bright?

keep yourself uplifted

surround yourself with inspiring, uplifting reminders - positive affirmations can change your mood, how you feel about yourself & in turn, your life

empower others

put some joy out in to the world and spread uplifting, empowering messages wherever you go

unique designs

authentic, original, hand-drawn & unique designs

made with love

when you support Keep It Bright you're supporting a one woman owned & run small business

ethical & sustainable

always made in small batches, produced ethically, great quality so it lasts, comfy faves you'll wear all the time for years to come