• all things positivity, self-love & self-care •
last guaranteed Christmas order dates: UK - 13th December • Europe, USA & the rest of the world - 6th December
free gift offer!
all orders over £30 before midnight on Thursday 12th December will receive a £10 lucky dip goody bag with their order! no code necessary.
2025 calendars are here!
12 brand new, joyful designs to help you keep it bright all year long
uplifting, encouraging & empowering reminders
the ultimate brightness bundle
the most useful Keep It Bright mindset tools in one handy bundle
perfect gifts
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2025 desk calendar
Normale prijs £15.00Normale prijsEenheidsprijs / per -
the ultimate brightness bundle
Normale prijs £80.00Normale prijsEenheidsprijs / per -
kind heart, fierce mind, brave spirit jigsaw puzzle + deluxe tin
Normale prijs £35.00Normale prijsEenheidsprijs / per -
the self-care kit - body scrub
Normale prijs Vanaf £13.00Normale prijsEenheidsprijs / per -
2025 wall calendar
Normale prijs £20.00Normale prijsEenheidsprijs / per -
the wellbeing kit
Normale prijs £30.00Normale prijsEenheidsprijs / per -
gift voucher
Normale prijs Vanaf £10.00Normale prijsEenheidsprijs / per -
the uplift gift set
Normale prijs £30.00Normale prijsEenheidsprijs / per -
kind heart, fierce mind, brave spirit bundle
Normale prijs £45.00Normale prijsEenheidsprijs / per -
blooming hand-embellished sweatshirt
Normale prijs £90.00Normale prijsEenheidsprijs / per -
digital gift voucher
Normale prijs Vanaf £10.00Normale prijsEenheidsprijs / per -
kind heart, fierce mind, brave spirit throw blanket
Normale prijs £45.00Normale prijsEenheidsprijs / per -
page-a-day daily affirmations
Normale prijs £13.00Normale prijsEenheidsprijs / per -
bright new year set
Normale prijs £40.00Normale prijsEenheidsprijs / per -
kind heart, fierce mind, brave spirit rug
Normale prijs £90.00Normale prijsEenheidsprijs / per -
the encourage gift set
Normale prijs £20.00Normale prijsEenheidsprijs / per -
kind heart fierce mind brave spirit necklace - silver
Normale prijs Vanaf £18.00Normale prijsEenheidsprijs / per -
monthly mail club - gift subscription
Normale prijs Vanaf £30.00Normale prijsEenheidsprijs / per -
kind heart, fierce mind, brave spirit mini blanket
Normale prijs £25.00Normale prijsEenheidsprijs / per -
the empower gift set
Normale prijs £25.00Normale prijsEenheidsprijs / per -
filling my heart with joy - hand-embellished sweatshirt - burgundy
Normale prijs £90.00Normale prijsEenheidsprijs / per -
the keep it bright journal
Normale prijs £20.00Normale prijsEenheidsprijs / per -
powerful hand-embellished sweatshirt
Normale prijs £90.00Normale prijsEenheidsprijs / per -
affirmation cards
Normale prijs £12.00Normale prijsEenheidsprijs / per -
blessed hand-embroidered sweatshirt - grey
Normale prijs £70.00Normale prijsEenheidsprijs / per
daily affirmations
shop nowbestsellers
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affirmation cards
Normale prijs £12.00Normale prijsEenheidsprijs / per -
the keep it bright diary | dateless weekly planner
Normale prijs £20.00Normale prijsEenheidsprijs / per -
radiate love embroidered sweatshirt - khaki green
Normale prijs £50.00Normale prijsEenheidsprijs / per -
kind heart fierce mind brave spirit necklace - silver
Normale prijs Vanaf £18.00Normale prijsEenheidsprijs / per -
affirmation colouring book
Normale prijs £10.00Normale prijsEenheidsprijs / per -
page-a-day daily affirmations
Normale prijs £13.00Normale prijsEenheidsprijs / per -
the keep it bright journal
Normale prijs £20.00Normale prijsEenheidsprijs / per -
mini print bundle
Normale prijs £6.00Normale prijsEenheidsprijs / per -
weekly planner pad
Normale prijs £7.00Normale prijsEenheidsprijs / per
monthly mail club
get cheerful, uplifting goodies through your door every single month - from just £9.99!
new arrivals
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scrawl jeans
Normale prijs £80.00Normale prijsEenheidsprijs / per -
the ‘heart on sleeve’ denim jacket
Normale prijs £115.00Normale prijsEenheidsprijs / per -
keep it bright graffiti crop jacket
Normale prijs £30.00Normale prijsEenheidsprijs / per -
blessed embroidered festive sweatshirt - burgundy
Normale prijs £50.00Normale prijsEenheidsprijs / per -
hippie heart tea towels
Normale prijs £20.00Normale prijsEenheidsprijs / per -
the wellbeing kit
Normale prijs £30.00Normale prijsEenheidsprijs / per -
bright new year set
Normale prijs £40.00Normale prijsEenheidsprijs / per -
the ultimate sticker bundle
Normale prijs £25.00Normale prijsEenheidsprijs / per -
the uplift gift set
Normale prijs £30.00Normale prijsEenheidsprijs / per -
the empower gift set
Normale prijs £25.00Normale prijsEenheidsprijs / per -
the encourage gift set
Normale prijs £20.00Normale prijsEenheidsprijs / per -
goal-getter gift set
Normale prijs £20.00Normale prijsEenheidsprijs / per -
kind heart, fierce mind, brave spirit bundle
Normale prijs £45.00Normale prijsEenheidsprijs / per -
the ultimate brightness bundle
Normale prijs £80.00Normale prijsEenheidsprijs / per -
stand up, speak up denim jacket
Normale prijs £55.00Normale prijsEenheidsprijs / per -
monthly mail club - gift subscription
Normale prijs Vanaf £30.00Normale prijsEenheidsprijs / per -
XL kind heart, fierce mind, brave spirit wall hanging
Normale prijs £35.00Normale prijsEenheidsprijs / per -
kind heart, fierce mind, brave spirit denim jacket
Normale prijs £55.00Normale prijsEenheidsprijs / per -
kind heart, fierce mind, brave spirit denim jacket
Normale prijs £55.00Normale prijsEenheidsprijs / per -
stand up, speak up denim jacket
Normale prijs £50.00Normale prijsEenheidsprijs / per -
stand up, speak up denim jacket
Normale prijs £40.00Normale prijsEenheidsprijs / per -
do more things that bring you joy cushion
Normale prijs £25.00Normale prijsEenheidsprijs / per -
be your own best friend cushion
Normale prijs £25.00Normale prijsEenheidsprijs / per -
protect your peace cushion
Normale prijs £25.00Normale prijsEenheidsprijs / per -
prioritise joy cushion
Normale prijs £25.00Normale prijsEenheidsprijs / per
hey, I'm Zara Street, the creator & artist behind Keep It Bright; the positive lifestyle brand I started back in 2007 from my tiny bedroom with a big dream, cos positive thinking saved & changed my life - since then, I've been on a mission to help you to live on the bright side daily, through my creations & content!
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8 times Ariana Grande wore Keep It Bright
she loves the Radiate Love sweatshirt!
8 times Ariana Grande wore Keep It Bright
she loves the Radiate Love sweatshirt!
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6 thoughtful gifts to give
some uplifting & unique ideas...
6 thoughtful gifts to give
some uplifting & unique ideas...
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67 times Miley Cyrus Kept It Bright
here they are incase you've missed them... 👀
67 times Miley Cyrus Kept It Bright
here they are incase you've missed them... 👀
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7 positivity & planning tools you need
need a hand getting in gear? i’ve got you!
7 positivity & planning tools you need
need a hand getting in gear? i’ve got you!
why Keep It Bright?
keep yourself uplifted
surround yourself with inspiring, uplifting reminders - positive affirmations can change your mood, how you feel about yourself & in turn, your life
empower others
put some joy out in to the world and spread uplifting, empowering messages wherever you go
unique designs
authentic, original, hand-drawn & unique designs
made with love
when you support Keep It Bright you're supporting a one woman owned & run small business
ethical & sustainable
always made in small batches, produced ethically, great quality so it lasts, comfy faves you'll wear all the time for years to come
Let customers speak for us
from 235 reviewsFinally Zara has made subscription boxes! I am so happy, every month I get a handwritten note and order full of lovely goodies and I just love it. I have been buying from KIB for (I’m pretty sure over) ten years now and every purchase I get is good quality, gorgeous colours and printed so well. Stickers can be re-stuck, I’ve spilt water on prints and they’re survived! Zara never skips on quality but as a small business she appreciates every customer for who they are. Thank you for finally doing a box! I would definitely pay more for for a bigger one too… ✨ anything Zara sends that I already have I gift to work friends or leave in public places for a pick me up for strangers, I love it!
Top quality and beautiful heartfelt messages and design. Love that the diary and journal are dateless and don't make me feel guilty for missing a day or a week & result in wasted pages. Every item is so functional and serve such a hopeful purpose reminding me to remember the little things, be grateful, set goals and ground in the present. Thank you KIB 🫶🙏
I love this sweatshirt so much! It’s so soft and comfortable. I wear it all of the time! It’s my comfort sweatshirt 🥹💖. The creator is also very sweet and inspiring 💖✨. You go girl!
All of KIB sweatshirts are immaculate quality - mega soft and sensory friendly, that wash well. This is super comfortable to wear.
I brought this for my daughter as a special present and she loves it so much. We read this most evenings. It is so important that little ones understand that matter how small they are, they are powerful and strong. The book is helping my daughter to learn and it is something we share together. A wonderful gift for little ones x
I bought this as a gift for my sister and she really loved it, I could see how excited she was looking through all the little bits! It’s an ideal gift if you are stuck for something a little different but still want to be thoughtful. I would buy as a gift again!
I love this tee sooo much! As with all of my KIB items it makes me feel happy wearing it😍 great quality, fun design and sooo comfy! Highly recommend 💗
I ordered a mystery box as I just could not decide on what to order next, I am so happy with it. I'm addition there was a lovely headband included, this absolutely made my day! So so thoughtful!
I bought these a few months ago and they have really changed my day to day life since! So lovely to start the day with such a nice little burst of positivity and a reassuring reminder that I’m capable and important. The quality is lovely and they are beautiful cards. Couldn't recommend them enough. Thank you, Zara!
An oversized KIB sweatshirt is always my go to on those days I wanna be cute and comfortable. This is my 5th one I believe and one of my faves with such a fun design.
I’ve had my eye on this for a while & really regret not buying it sooner! The quality is amazing - so warm, comfy & soft.
Every year for the past few years I buy the keep it bright diary and it never fails! They get better each year, absolutely love the monthly reflection pages, they help to keep me on track so much!
Also love the daily gratitude section and the weekly positive quote. Never found a diary that even comes close!
I love the wording on this jumper and the message so couldn’t resist ordering. I was really surprised when it arrived at how good the quality is and how comfy it is. 100% recommend!
I am always sceptical about ordering online but every time I've ordered from Keep it Bright I get what I see in the website! The quality of this sweatshirt is amazing, the print in the front has not faded at all and I've washed it uncountable times. One of my favourite sweatshirts ❤️