ABOUT

"Instagram isn’t the safest space in the world when it comes to our self esteem. Bikini-clad models and celebrities are all over our feeds, not to mention endless fitness accounts and air brushing filters. They all serve as a constant reminder of exactly how insane our society’s beauty standards are. Luckily some people have made it their mission to change the messages that we're hearing across the internet, to both empower women and provide them with a place online that can actually elevate their self worth. Zara is one of these everyday heroes. She is followed and supported by some of our favourite celebs like Miley Cyrus, Bella Hadid, Ed Sheeran, Miranda Kerr, Ariana Grande and Bastille, to name a few."

- Teen Vogue

"Zara is utterly sincere when discussing positivity. It became her way out of the darkest of times. It might sound overly simplistic: think positive and the rest will follow.But that became so integral to how Zara flourished from an angst-ridden teenager to a woman realising her dream career, that she feels compelled to spread the word. Anyone tempted to think the 27-year-old commoditised the ‘positive-thinking movement’ for the new Instagram generation to boost her successful lifestyle brand should reconsider. She talks with authenticity about how, above all else, she wants to help young women just like her who need something to help them through bleak times."

- Liverpool Hope University