Hi, I'm Zara! I create & run all things Keep It Bright; which is the positive lifestyle brand i started back in 2007 - from my tiny bedroom, with nothing but a dream - as a passion-project; a way to spread uplifting messages to those who need them. 
Positive thinking and self-love saved & changed my life, so i want to help others to do the same. I aim to empower, uplift & encourage, through my work and the designs i create. I'm a one-woman-brand, on a mission to help make as many peoples worlds a bright place, with my real-talk, every-day brand of positivity.
Keep It Bright is all about self-love, self-care & speaking up!

"Instagram isn’t the safest space in the world when it comes to our self esteem. Bikini-clad models and celebrities are all over our feeds, not to mention endless fitness accounts and air brushing filters. They all serve as a constant reminder of exactly how insane our society’s beauty standards are. Luckily some people have made it their mission to change the messages that we're hearing across the internet, to both empower women and provide them with a place online that can actually elevate their self worth. Zara is one of these everyday heroes. She is followed and supported by some of our favourite celebs like Miley Cyrus, Bella Hadid, Ed Sheeran, Miranda Kerr, Ariana Grande and Bastille, to name a few."
- Teen Vogue

"Zara is utterly sincere when discussing positivity. It became her way out of the darkest of times. It might sound overly simplistic: think positive and the rest will follow.But that became so integral to how Zara flourished from an angst-ridden teenager to a woman realising her dream career, that she feels compelled to spread the word. Anyone tempted to think the 27-year-old commoditised the ‘positive-thinking movement’ for the new Instagram generation to boost her successful lifestyle brand should reconsider. She talks with authenticity about how, above all else, she wants to help young women just like her who need something to help them through bleak times."
- Liverpool Hope University


Recent press, interviews & awards

In 2021 Zara was interviewed by Cvlture TV, in 2020, Zara was a guest on The Edit Podcast.

In 2019 Zara was featured in an article on Enterprise Nationinterviewed by Rinny & Bean, she was a guest on BBC Radio Manchester's 'The Dead Good Show', a guest on the Bare Naked Chats podcast, the Put Yourself First podcast & The Ratio Show.

In 2016, Zara was announced the winner of the Future Leader Award at the inspire* Inaugural Ball for her philanthropic work with Keep It Bright, and was also named as one of Ten Outstanding Young People in the UK for her work and awarded by JCP in November 2016.

Also in 2016, Zara was interviewed by TEEN VOGUE, and on BBC Radio 1Xtra's Generation DIY for her work with Keep It Bright.

Zara was nominated for the Dalai Lama Compassion Award 2012 and the Red Cross Humanitarian of The Year Award 2013.